Personal Data Policy

At MySolothurn, we are committed to protecting your personal data and handling it with transparency, care, and accountability. This Personal Data Protection Policy explains the nature of the data we collect, how it is processed, how we protect it, and the rights you have in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

1. Purpose of This Policy

This policy outlines our approach to data protection and provides guidance on how personal data is collected, stored, shared, and used. It applies to all users of our website (mysolothurn.com), newsletter subscribers, and individuals who contact us.

2. What is Personal Data?

Under GDPR, personal data refers to any information that can directly or indirectly identify a living individual. This may include:

Full name
Email address
IP address
Device identifiers
Browser type and preferences
Travel preferences (if provided voluntarily)

3. Principles We Follow

We adhere to the following principles when processing personal data:

Lawfulness, fairness, and transparency: We only collect data lawfully and explain how we use it.
Purpose limitation: We only collect data for specific, legitimate purposes.
Data minimisation: We only collect the data we truly need.
Accuracy: We keep data accurate and up to date.
Storage limitation: We retain data only as long as necessary.
Integrity and confidentiality: We protect data with appropriate security measures.
Accountability: We take full responsibility for how we process and store data.

4. How We Collect Personal Data

We collect data through the following methods:

When you fill out a contact form
When you subscribe to our newsletter
When you interact with our website (via cookies and analytics tools)
When you send us an email

We do not collect sensitive data such as health information, racial or ethnic origin, or political opinions.

5. Lawful Basis for Processing

We process personal data under one or more of the following lawful bases:

Consent: For newsletter subscriptions and marketing communications
Contractual necessity: When we respond to your enquiry or request
Legitimate interest: For improving site functionality and content
Legal obligation: If required by law, such as in response to regulatory authorities

6. Data Retention

We only retain your data for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable laws. For example:

Email enquiries: kept for up to 12 months
Newsletter signups: stored until you unsubscribe
Analytics data: stored in anonymised, aggregated form

You can manage or disable cookies at any time via your browser settings. For a full breakdown, refer to our Cookie Policy.

7. Data Sharing and Third Parties

We do not sell or rent your personal data. We may share data with carefully selected third-party processors (e.g., email marketing providers, analytics platforms, web hosts), strictly for operational purposes. These processors must agree to uphold data protection standards and may not use your data for their own purposes.

8. International Transfers

If your data is transferred outside of the European Economic Area (EEA), we ensure that such transfers are compliant with data protection laws, either through adequacy decisions, Standard Contractual Clauses (SCCs), or similar mechanisms.

9. Your Rights

Under data protection laws, you have the right to:

Request access to your personal data
Request rectification of inaccurate data
Request deletion (the “right to be forgotten”)
Object to processing or restrict use
Withdraw consent at any time
Lodge a complaint with a supervisory authority

To exercise these rights, contact us at [email protected]

10. Security Measures

We use industry-standard security protocols and technical measures to protect personal data from loss, misuse, or unauthorised access. This includes encryption, access controls, and secure data hosting.

11. Children’s Data

Our site is not directed to children under 16, and we do not knowingly collect data from minors. If you believe we have received data from a child, contact us immediately and we will remove it.

12. Changes to This Policy

We may revise this Personal Data Policy from time to time. All changes will be published on this page and clearly dated. You are encouraged to review this policy periodically.

Contact Us

For all personal data matters, you can contact our data protection team:
📧 [email protected]

📬 MySolothurn Travel Media